What is in Your Strategic Plan? The Value of Market Knowledge
Your organization is not functioning in isolation. It functions within an economy, industry, and geographical area that influence the opportunities and challenges it faces. To maximize the value of your strategic plan, it is essential to be able to diagnose accurately the cause behind the symptoms of any hardship. Thus, it requires a macro or “big picture” perspective of the market served, as well as a closer inspection of the microfactors unique to the business or niche within which it operates.
In-depth market knowledge provides value in three important ways.