Are you thinking too small?

For the last decade, I have studied and worked with businesses of all sizes and across many industries, helping them figure out how to take their organizations to the next level of performance. As my clients and I enter into …...

Do you think or do you know?

Over twenty years ago, a mentor of mine, Irv Hockaday, former CEO at Hallmark Cards, Inc., once asked me, “Do you think that, or do you know that?” I have never forgotten the question. It is a game changer in …...

Know your competition

It is important to understand who your key competitors are and what they offer to customers. Of all the individuals or businesses that could possibly use your products or services, only some will choose you over your competition. It is …...