Recognize the Sweet Spot

The sweet spot is the intersection of the organization’s unique capabilities and select customer needs. You know that businesses can’t be everything to everybody, and yet defining a focus is very hard for most of us to do. Having great …...

Know your competition

It is important to understand who your key competitors are and what they offer to customers. Of all the individuals or businesses that could possibly use your products or services, only some will choose you over your competition. It is …...