It is important to understand who your key competitors are and what they offer to customers. Of all the individuals or businesses that could possibly use your products or services, only some will choose you over your competition. It is unrealistic to assume you could appeal to everyone; each customer has a unique situation and …
Your strategic position will appeal more to some customers than others. If you are marketing a Lexus you are likely to appeal to a different customer than if you are selling a Chevrolet. It is even true of products that appear alike on the surface, like running shoes or toothpaste. It is not just about …
As 2017 draws to a close and we think about the year to come, I’d like to share with you my thoughts about what Breakthrough Masters has achieved for our clients this year, and what we plan to achieve for our clients next year. You may recall I started my career working for Hallmark Cards …
In today’s fast paced markets, every leader needs to understand when he or she has reached that point in time when the current business model has crossed the line from relevant, to run-of-the-mill, headed toward becoming a commodity. Time to look at the world differently It is the point when a leader needs to look …
Growing a company isn’t easy under the best of circumstances. Growing an established company by double digits is a rare feat, especially on a year-in-year-out basis. Ask yourself what would it take to grow 10%? Likely it would take a series of initiatives ad investments, perhaps being able to snag some top notched talent, maybe …
If you have found it difficult to implement your strategic plan and achieve the intended outcomes, you are not alone. It is not unusual to struggle with the best way to create a plan, but creating it is not the real challenge; the real challenge is getting results. What are other companies doing? Take a …
As a leader, you and your team will face tough times and adversity. The issue isn’t whether you will face them; it is how you will lead the organization to success in spite of them! After the recession, I embarked on a project to correlate business performance with strong leadership. Over the last few years, …
We have absolutely no reason not to be truthful with ourselves about the state of the business and the market. Our interests are best served by understanding that which can make us smarter and better, right? So why do so many of us not accept the signals the market sends? Rose colored glasses .It is …
Too often, the panic button sounds and before you know it the executive team is in a one-day retreat, using a hastily selected process to develop a one-page plan. Pick a few goals for the next year, assign each to a team, and get going! Right? Wrong!!! A useful plan that drives growth and solves …
As the leader of your business, most things start with you. You are working incredibly hard to keep the business performing at the highest possible level. It is likely you wear many hats and juggle a lot of balls–all at the same time. Leaders are making more decisions than ever with even less time available …
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