Almost every growth-minded company has a strategic plan. Unfortunately, the vast majority of strategic plans I see are lists of projects that don’t comprise a strategy. Worse, they place heavy demand on resources while potentially creating new operational systems or solutions within functional areas, which may not work seamlessly with the new direction of another department. Together, this can add work, undermine results and cause companies to spend lots of money with little to show for it.
The odds that strategic planning will improve your company’s growth performance are pretty dismal. Consider these statistics: