Margaret Reynolds, Author at Breakthrough Masters

CEO Interview – Peter deSilva

May 4, 2022May 4, 2010 by Margaret Reynolds

PETER DESILVA UMB BANK Interview with Peter deSilva, President and Chief Operating Officer, UMB Bank. As President and COO of UMB Bank, how would you describe your approach to leadership? When I joined the bank in January of 2004, it was clear that the culture of the 97-year-old financial institution was well established and it was a …

The Branding Blueprint

May 4, 2022May 4, 2010 by Margaret Reynolds

The definition of a brand is “everything that gives an entity its recognition, meaning and value.” The brand perception held by the public, your customers and others familiar with your brand may or may not match the intended brand image. Crafting a brand blueprint is the process of identifying all the touch points your brand …

Five Myths of Branding

May 4, 2022April 29, 2010 by Margaret Reynolds

Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is “everything that gives an entity its recognition, meaning and value.” Seems simple enough but there are many misunderstandings that inhibit branding execution and reaching the full potential of brand value. Here are some …

Mad as #$%^ and not going to take it anymore!

May 4, 2022April 27, 2010 by Margaret Reynolds

Just back from a trip with a new dose of customer service frustration. I am reminded of the book by Ted Cohn, Why are you making it so hard for me to give you my money? His point isn’t that companies don’t want your money—they just don’t want to serve you to get it. No more …

Branding done right adds big value

May 4, 2022April 21, 2010 by Margaret Reynolds

Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of the value for Fortune 500 companies, or close to $2 trillion. A brand is defined as “that which gives meaning, recognition and value to your entity.” A brand is often confused …

Employees or Ambassadors?

May 4, 2022April 20, 2010 by Margaret Reynolds

In today’s competitive marketplace, companies are only as good as their people. The best companies get that and have unique hiring processes to hire people who are aligned culturally with their company’s brand promise. But, so many companies don’t. How many times do you encounter those in the service profession (such as retail associates, telephone …

To improve performance, focus on strengths

May 4, 2022April 8, 2010 by Margaret Reynolds

Most leaders get it wrong. If an employee is doing 70% of their job description really well and 30% marginally or worse, what do you do? If you said, “focus on their strengths,” you were right! Most of us have a tendency to want to “fix” what isn’t right. Here is the downside of focusing on what isn’t working:

Want to raise the performance bar higher? Hire an “Athlete”.

May 4, 2022April 7, 2010 by Margaret Reynolds

The first time I heard the phrase “hire an athlete” was early in my career. I was working for Hallmark Cards, Inc. and my boss used the phrase. Coming from a family with a long line of athletes, I naively asked what he meant. Was he being literal? Not at all.

Hiring an athlete simply means hiring a proven performer regardless of their specific industry expertise. It means hiring someone who knows how to win. Time and time again some of the most successful companies prove that formula still works.

Defying the Forces of Business Gravity

May 4, 2022April 6, 2010 by Margaret Reynolds

We all get caught up in the gravity of day to day business–the forces that keep us where we are today. We repeat our processes, our systems “lock us in” to doing business a certain way, our training is teaching the same skills and knowledge as last year, and then we wonder why growth is so elusive. We think a good day is no hiccups.

But are we doing a dis-service to our companies if we aren’t our own devils advocate, pursuing a balance between present and future and figuring out how to do something better or differently than everyone else.

What holds us back?

CEO Interview – John Cerasoulo

May 4, 2022April 4, 2010 by Margaret Reynolds

JOHN CERASUOLO ADS Security Interview with John Cerasuolo, President of ADS SecurityJohn tell us a little bit about your work background before you came to ADS?I started my career with nine years in the Navy as a nuclear engineer. I enjoyed my time in the military, but left when I started my family, as I …

Margaret Reynolds

CEO Interview – Peter deSilva

The Branding Blueprint

Five Myths of Branding

Mad as #$%^ and not going to take it anymore!

Branding done right adds big value

Employees or Ambassadors?

To improve performance, focus on strengths

Want to raise the performance bar higher? Hire an “Athlete”.

Defying the Forces of Business Gravity

CEO Interview – John Cerasoulo

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