Most leaders get it wrong. If an employee is doing 70% of their job description really well and 30% marginally or worse, what do you do? If you said, “focus on their strengths,” you were right! Most of us have a tendency to want to “fix” what isn’t right. Here is the downside of focusing on what isn’t working:
Five Myths of Branding
Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is “everything that gives an entity its recognition, meaning and value.” Seems simple enough but there are many misunderstandings that inhibit branding execution and reaching the full potential of brand value. Here are some …