Most leaders get it wrong. If an employee is doing 70% of their job description really well and 30% marginally or worse, what do you do? If you said, “focus on their strengths,” you were right! Most of us have a tendency to want to “fix” what isn’t right. Here is the downside of focusing on what isn’t working:
What is My Brand Worth?
A common question is: “How much is a brand really worth?” No one wants to hear “it depends,” but like so many other things, your brand value escalates with how much you invest in it. According to BrandZ, brands account for about 1/3 of the value of Fortune 500 companies. The combined value of all …