Margaret Reynolds Just a few years ago we were learning how to wrap our minds around an almost unlimited access to data. We were wondering what data to capture and how to apply it to decision-making. While there are many who are still figuring this out, technology hasn’t waited for us to catch up. It has moved …
The sharing economy you have been hearing about has a range of meanings. A variety of definitions for this term exist. it includes the gig economy, the on-demand economy, the collaborative economy, and a great deal else. Jeremiah Owyang, The Crowd Companies founder, has noted that participation in the collaborative economy – which nearly doubled …
It is a good time to be investing in business growth and expansion.
If you don’t know who your most profitable customers are, you are taking money out of your pocket. If you DO know who they are, are you focused on growing those customers? Do you know what those customers like about your company? If you haven’t used big data to help in your business anywhere else, …
As marketers, our whole role has changed. Customers don’t need us to give them information about our products or services. They can access anything they want to know at their fingertips. They can do their own research on what is good or bad. Rather, they want to know whether or not they want a relationship …
Have you come across any lists of the jobs that are most endangered by machines? It is a growing one. How will these positive and negative benefits impact your bottom line?
Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates by the U.S. Census Bureau. Millennials, born in the years 1981–1997, now number 75.4 million, surpassing the 74.9 million Baby Boomers (born 1946 – 1964). No matter what you think about Millennials they are influencing our products, our rate of technology …
This article could focus solely on the changes caused by this trend towards smart devices and wearables. They will be everywhere and impact everything. When you think of wearables, include the concept of virtual reality. Since I used to work at Hallmark I always think about how to reinvent greeting cards (I know, email already …
The numbers are staggering. Baby boomers are expected to transition 12 million businesses with over $10 trillion in assets over the next decade. If you are one of them, bear in mind that with the market flood of businesses available only the top performers will command the best valuations. If your retirement plan is dependent …
Amazon may be the next ruler of the world! Seriously, they are now larger than all the major publicly traded department stores in the United States. According to Visual Capitalist (VisualCapitalist_Amazon) Amazon’s market value as of December 30, 2016 is $355.6Billion which is larger than the collective value of Walmart, Target, Best Buy, Macy’s, Kohl’s, …
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