Overcoming the Risk of Bold Moves

There were many in my inner circle that thought riding Arabian stallions in the Sahara was a bold move, me included. I have never been to Morocco, to an Islamic country, nor ridden a stallion, let alone through miles and miles of desert. As a leader, have you ever found yourself holding back from a …

Read more

Big Data Has Become Real-time Smart Data

Just a few years ago we were learning how to wrap our minds around an almost unlimited access to data. We were wondering what data to capture and how to apply it to decision-making. While there are many who are still figuring this out, technology hasn’t waited for us to catch up. It has moved …

Read more

The Sharing Economy

The sharing economy you have been hearing about has a range of meanings.  A variety of definitions for this term exist.  it includes the gig economy, the on-demand economy, the collaborative economy, and a great deal else.  Jeremiah Owyang, The Crowd Companies founder, has noted that participation in the collaborative economy – which nearly doubled …

Read more

Do You Know Which Customers are Most Profitable?

If you don’t know who your most profitable customers are, you are taking money out of your pocket. If you DO know who they are, are you focused on growing those customers?  Do you know what those customers like about your company? If you haven’t used big data to help in your business anywhere else, …

Read more

Marketing is About Connecting Not Selling

As marketers, our whole role has changed. Customers don’t need us to give them information about our products or services. They can access anything they want to know at their fingertips. They can do their own research on what is good or bad. Rather, they want to know whether or not they want a relationship …

Read more

Robotics Automation

Have you come across any lists of the jobs that are most endangered by machines? It is a growing one. How will these positive and negative benefits impact your bottom line?

Millennials Are the IN Generation; are they IN your strategic plan?

Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates by the U.S. Census Bureau. Millennials, born in the years 1981–1997, now number 75.4 million, surpassing the 74.9 million Baby Boomers (born 1946 – 1964). No matter what you think about Millennials they are influencing our products, our rate of technology …

Read more

Smart Devices and Wearables Impact to Your Business

This article could focus solely on the changes caused by this trend towards smart devices and wearables. They will be everywhere and impact everything. When you think of wearables, include the concept of virtual reality. Since I used to work at Hallmark I always think about how to reinvent greeting cards (I know, email already …

Read more

Start Scaling Your Business Now

Contact Breakthrough Masters For a Consultation