Margaret Reynolds Corporate Culture is starting to be understood as a key component of competitive advantage, but how do you take it from a buzzword to reality? Culture discussion deserves a little time. Can you describe your company culture in 5-8 adjectives? Good! Now, ask your leadership team and your customers to do the same. Do you …
I had the pleasure of interviewing David Brain, founder of EPR Properties. David Brain is a household name in Kansas City and well known to real estate investors around the world. He maneuvered the company from start up to a firm of 230 properties in 39 states with record investments that year of over $600 …
Founder of EPR Properties David Brain is a household name in Kansas City and well known to real estate investors around the world. He is the founder of EPR Properties, a REIT (real estate investment trust) specializing in underserved real estate segments which provide the potential for outsized returns. Founded in 1997, David remained at …
The sweet spot is the intersection of the organization’s unique capabilities and select customer needs. You know that businesses can’t be everything to everybody, and yet defining a focus is very hard for most of us to do. Having great knowledge of the market makes this step so much easier. What you don’t know will …
It is important to understand who your key competitors are and what they offer to customers. Of all the individuals or businesses that could possibly use your products or services, only some will choose you over your competition. It is unrealistic to assume you could appeal to everyone; each customer has a unique situation and …
Your strategic position will appeal more to some customers than others. If you are marketing a Lexus you are likely to appeal to a different customer than if you are selling a Chevrolet. It is even true of products that appear alike on the surface, like running shoes or toothpaste. It is not just about …
As 2017 draws to a close and we think about the year to come, I’d like to share with you my thoughts about what Breakthrough Masters has achieved for our clients this year, and what we plan to achieve for our clients next year. You may recall I started my career working for Hallmark Cards …
In today’s fast paced markets, every leader needs to understand when he or she has reached that point in time when the current business model has crossed the line from relevant, to run-of-the-mill, headed toward becoming a commodity. Time to look at the world differently It is the point when a leader needs to look …
Growing a company isn’t easy under the best of circumstances. Growing an established company by double digits is a rare feat, especially on a year-in-year-out basis. Ask yourself what would it take to grow 10%? Likely it would take a series of initiatives ad investments, perhaps being able to snag some top notched talent, maybe …
If you have found it difficult to implement your strategic plan and achieve the intended outcomes, you are not alone. It is not unusual to struggle with the best way to create a plan, but creating it is not the real challenge; the real challenge is getting results. What are other companies doing? Take a …
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