Is it even possible for a mature company in a slow growth industry who (or that?) is losing customers to double their business in today’s quickly changing marketplace? Many experts say organic growth is no longer possible. That simply isn’t true. What is true is that companies can’t do it by doing what they have always done, or by doing what their competitors do. Instead, they need to be open to looking outside their historical approach and industry standards to identify opportunities that already exist and align with their capabilities. Watch and discover how this company used GrowthDNA principles to do just that.