The age-old question we all ask is “Why is company X growing but not company Y?”. Or maybe it is more personal and it is “Why aren’t WE growing?” The answer exists but you won’t learn it in business school. Some organizational leaders will go their whole career and never discover the reasons. It is not about being smarter or developing new processes. Although those things never hurt. It is about four key variables which we refer to as GrowthDNA™. The DNA strands, just like human DNA, are invisible, rarely if ever tracked or measured, yet they not only influence the future but can be molded to help shape the future. Are you curious about what they are and why they matter?
How does it work?
There are four distinct stages, each building on the last. Each stage strengthens a different GrowthDNA™ strand essential to achieving your growth goals as depicted in the chart below. While the program follows a sequence that builds GrowthDNA™, each stage is tailored to your organization’s strengths and challenges. By the time the program is completed the strands are intertwined, not linear, enabling synergies that drive higher levels of performance.
The 4C’s of GrowthDNA™
We rewire your company’s DNA. There are four essential strands of DNA that contribute to your organization’s ability to spark next stage growth. They are:
Confidence
Without confidence, bold moves are unlikely to happen. Companies without confidence don’t push themselves out of their comfort zone. They don’t challenge existing boundaries and don’t believe they can overcome barriers. Our proprietary Discovery process frames up market opportunities that you didn’t even realize were there, and yet your organization is uniquely suited to capitalize on them. Your challenge will be in choosing which of the many possibilities will get your company where you want to go.
Clarity
Clarity is one of those things that sounds easy but is really hard. You have a clear vision so why isn’t the company implementing it? Often, the vision may be clear but the journey for how to get there is not. An effective strategy, which we create together in the Development process, requires clarity on not just where the organization is going but also how it will get there. Every member of the organization must understand their role relative to success (or how they will contribute).
Commitment
The single biggest gap between top performing companies and everybody else is the ability to act on opportunities. Plans don’t create value, activities do. And even organizations that act miss the mark 75% of the time. The entire organization, every person, needs to be committed to doing their part to implement the vision. They are invested because they understand how their role/actions will make a difference. The Delivery process we use maps out the journey and ensures that there is visibility to the big picture as well as the specific department by department deliverables.
Culture
The goal at Breakthrough Masters Unlimited is to ensure our clients become the Masters of their own growth. That requires a change in mindset that comes from embedded GrowthDNA™. New processes, new behaviors, and new practices are required to sustain a growth minded organization. Without this essential piece, organizations get a temporary boost but may fall back into historical habits. We work alongside our clients beyond the planning stages to get accelerated results; to instill what it takes to sustain and continually elevate success to new levels. It is time to Do it!
What is your GrowthDNA™?
This free GrowthDNA™ assessment will help you identify where you are today and give you specific recommendations to shorten your path to help you accelerate results year in and year out. Take the GrowthDNA™ scorecard and download the GrowthDNA™ Diagnostic & Action plan today!