The number one challenge of effective strategic leaders

As the leader of your business, most things start with you. You are working incredibly hard to keep the business performing at the highest possible level. It is likely you wear many hats and juggle a lot of balls—all at the same time. Leaders are making more decisions than ever with even less time available to do so.

See if this sounds about right; you are responsible for:

  • Keeping operations running smoothly
  • Trouble shooting when things go wrong
  • Increasing company sales
  • Building relationships with customers
  • Managing cash flow
  • Taking care of employees financially and emotionally
  • Providing for your families’ security
  • Improving your financial prospects through the success of the business

Your list might be even longer. Undoubtedly, you are spending 110% of your time trying to keep all those balls in the air without dropping one. Yet, if you are working so hard on today’s business, who is thinking about where the business will be tomorrow? Most executives admit that they don’t spend enough time planning for the future. Is it possible you are one of them?

Let’s find out. Do you encounter any of these challenges while running the business?

  • You aren’t sure which direction to take the business?
  • You are reluctant to invest in capital expense in case business slides
  • You aren’t consistently hitting the original forecast
  • Growth has slowed or hit a plateau
  • You have less and less time to make quality decisions
  • You have an increasing number of projects on your radar
  • Your projects don’t consistently hit the ROI goals
  • Your staff needs constant direction, supervision or encouragement
  • Your staff regularly complains about the work load
  • You see competitors making inroads into your sales
  • Your margins are shrinking
  • You are losing customers or the average $/customer is declining
  • The sales cycle has gotten longer

These problems are signs of an organization that is jumping from one issue to the next without a synchronized market-driven strategy to drive them. You don’t have to have all of these concerns to signal a problem—a few of them at the same time speaks volumes about the need to rethink the current approach to growing the business.

As a leader of the organization, you are uniquely suited to be the one to raise the flag, sound the bell or even pull the alarm if necessary and communicate that the time has come to stop spinning wheels and start getting traction, putting in play the breakthrough growth approach.

The number one thing that effective strategic leaders do is challenge the status quo, questioning what is really known about the market, and why operations are handled as they are. Is there a master game plan that beats the market? Or is it a collection of activities motivated by internal gain and cemented by habit, with little market-centered rationale? If it is the latter, get in touch at Or order our minibuks to get an overview of how to get your business on the breakthrough track. Great leaders make sure their businesses are better tomorrow than they were yesterday.

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