Bitcoin… If you ask “what is that?”, you aren’t alone. I didn’t know either until this week. But I should have.
Bitcoin was launched in 2009 as an online currency that isn’t backed by a central bank or government. It is “created on computers; bought, sold and traded on exchanges; and stored in virtual wallets” according to the December 2nd Wall Street Journal. It is struggling to take root but online currency is inevitable.
So why should you care?
You already know how fast things change—consider the last ten years. You probably now use a smartphone, text your kids and your employees, and refer to Wikipedia. If you are in healthcare, you know we have mapped the human genome and it is changing how we approach medicine.
Likely, there is new technology in your industry that changes how you work—how things are made, how people work and how systems talk to each other. Bitcoin, or whatever online currency concept flourishes, will change the way we do things.
You have two choices.
- You can respond when the time comes and if you don’t wait too long you will be fine.
- Or, you can decide to step out and think about how to capitalize on the change for competitive advantage.
Most of you won’t make the second choice. But someone will. And they will see breakthrough growth.
Here is the good news: It doesn’t have to be bitcoin. What is changing that your organization can leverage to take the business to an entirely new level of success? Run the business today for tomorrow’s success.