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This is part 2 of a two-part blog. To read part 1, click here. The number one goal is to understand the importance of ...

Banking is a dirty word in some circles. The recent economic challenges have galvanized the public’s negative sentiment toward those greedy “Wall Street bankers”. ...

A common question is: "How much is a brand really worth?" No one wants to hear “it depends,” but like so many other things, ...

Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is "everything ...

Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of ...