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A common question is: "How much is a brand really worth?" No one wants to hear “it depends,” but like so many other things, ...
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The definition of a brand is "everything that gives an entity its recognition, meaning and value." The brand perception held by the public, your ...
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Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is "everything ...
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Just back from a trip with a new dose of customer service frustration. I am reminded of the book by Ted Cohn, Why are you ...
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Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of ...
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In today's competitive marketplace, companies are only as good as their people. The best companies get that and have unique hiring processes to hire ...
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Most leaders get it wrong. If an employee is doing 70% of their job description really well and 30% marginally or worse, what do ...
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The first time I heard the phrase "hire an athlete" was early in my career. I was working for Hallmark Cards, Inc. and my ...
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We all get caught up in the gravity of day to day business--the forces that keep us where we are today. We repeat our ...
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