Margaret Reynolds One of the most important things any business can do is define their core target market. It is not an easy task but it is the key to determining the optimum business model. Meeting client needs consistently requires a “value proposition” well defined and then built into how the company operates, as well as who …
WILLIAM TAYLORFAST COMPANY MAGAZINEInterview with Bill Taylor, co-founder of Fast Company magazine and author of Mavericks at Work, Why the Most Original Minds in Business Win. What led you to the development of Fast Company magazine in 1994? What were you hoping the magazine would accomplish?My partner, Alan Webber, and I felt that there was …
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